Commercial Strategy
For brands that need the plan before the production. Content mapped to the funnel, clienteling that brings clients back & a KPI report at the end.
Clienteling & Sales Strategy
Louis Vuitton HQ: e-commerce & client relations
Clienteling, sales strategy, client segmentation, CRM & client retention.
1000+ clients in my portfolio: from first purchase to loyal VICs
40+ personalised emails a day with 60-85% open rate
15+ brand activations & private events hosted with 90% RSVP
30+ curated edits a month with an 8% conversion rate
+7% sales vs the previous year
Top-3 in LVMH Clienteling Awards contest in EMEA
A first-time client cancelled on a private fine jewellery event in London at the last minute: I handled her objections, we still met & within 14 days I closed a £20k sale.
Creative & Content Strategy
Louis Vuitton HQ: content creation & strategy
Copywriting, editorial, e-commerce, localisation for EMEA & KPI tracking.
Campaign storytelling, landing & product pages.
80+
pieces of copy a month for the website & app
+10%
engagement on key editorial modules through headline optimisation
Creative & Content Strategy
KAAI: social media plan built on the funnel
Planned in 4 stages: awareness, consideration, conversion & retention. Each one got its own goal, formats & content ideas packed as a monthly plan with usage rights.
I don’t copy trends, I set them.
Every collab is built on research: your funnel, niche, audience searches, client objections & trend forecasting, followed by a KPI performance report.